🧪 NiteLab | Brand Identity
🏢 Project Overview
NiteLab was a university project centred around a real, operational newsletter for the design and development community.
The project involved creating a cohesive visual identity and design system, including logo development, typography, colour palettes, iconography, editorial layouts and brand guidelines.
The newsletter was actively published throughout the duration of the university project, allowing the identity to be applied in a real-world digital publication rather than remaining purely conceptual.
🎯 Objective
Create a distinctive visual identity for a newsletter focused on design and development, establishing a consistent and recognisable brand across digital communications.
Develop a flexible design system that could support different content categories while maintaining a cohesive visual language.
🧩 My Role
Brand Identity Designer
Developed the visual identity and brand guidelines, including logo design, typography, colour palettes, iconography and newsletter layouts.
✨ Outcome
Created a complete visual identity and design system that was applied to a real newsletter published throughout the university project.
The brand guidelines established a consistent visual language across newsletter editions and digital communications, demonstrating how a university concept could become a functioning publication.
💻 Software Used
