🎭 Marvelous The Show
🏢 Company Overview
Marvelous The Show is a large-scale Australian theatrical production currently expanding internationally. I led the full visual direction—shaping its brand identity and creating digital and print assets across campaigns, merchandise, and large-format signage.
🎯 Objective
Create a strong, cohesive visual identity for the show and apply it consistently across all formats: from posters and signage to website and social content — while supporting promotion, ticket sales, and audience engagement.
🧩 My Role
Visual & Digital Designer – I was responsible for all visual assets across print and digital channels including the website.
✨ Outcome
The show’s branding has become instantly recognizable, helping it sell out shows across Australia. The new website (currently in progress) aims to further enhance the user journey and prepare the brand for its U.S. expansion in 2026.
💻 Software Used
✨ Brand Guidelines
Developed brand guidelines for Marvelous' San Francisco, USA season, defining typography, colour palettes, graphic elements and layout rules to ensure visual consistency across promotional materials.
✨ Website
Created, designed and maintained the show's website
✨ Social Media Assets
Designed and posted social media assets. Keeping brand consistency.
Instagram/Facebook Posts
Marketing Banners
✨ Poster Prints
Designed and printed posters for the Australia Tour (Sydney, Adelaide, Melbourne, Perth & Brisbane)
A3 & A0 Prints
Flyer Print
✨ Program
Programs are physically sold at every show. Find a digital version of it on the link below.
✨ EDM Design + HTML
Designed and developed responsive HTML email campaigns for Marvelous, combining visual design and front-end development to promote live performances, special offers and digital releases.
✨ Merch Design + Online Store
Designed branded merchandise and developed the Marvelous online store using Shopify. Liaised with suppliers to coordinate production and fulfilment, bringing the show's visual identity from concept to finished products.
✨ LED Wall Show Animations
✨ Live Event Large-Scale LED Wall
✨ My Work in the Wild!
✨ Art Posters
✨ Comic style Artwork
