Marvelous The Show is a large-scale Australian theatrical production currently expanding internationally. I led the full visual direction—shaping its brand identity and creating digital and print assets across campaigns, merchandise, and large-format signage.
🎯 Objective
Create a strong, cohesive visual identity for the show and apply it consistently across all formats — from posters and signage to website and social content — while supporting promotion, ticket sales, and audience engagement.
🧩 My Role
Visual & Digital Designer – I was responsible for all visual assets across print and digital channels (excluding the website, which is currently undergoing a full redesign).
✨ Outcome
The show’s branding has become instantly recognizable, helping it sell out shows across Australia. The new website (currently in progress) aims to further enhance the user journey and prepare the brand for its U.S. expansion in 2026.
